Image Credits: @CONSCYOU
Faced with the rapidity with which new collections are inserted and old ones eliminated, in fact, we are personally led to an adjustment, which results in a substitution of what we own for the new things put on the market. Various reasons – keeping up with the trend, maximising the pleasure of doing something for oneself, reinforcing a need for affiliation by staving off a feeling of loneliness – but a single result. The unbridled overproduction of garments and the eternal question of their disposal at the end of life.
The rapid turnover of micro-collections and the frenzy of production to satisfy the constant desire for novelty have led to a major accumulation of waste, with undeniable evidence in the face of images of the beaches of the city of Accra, capital of Ghana, where tons of used clothes lie buried, now sunk in the sand for metres.
It is no longer correct to refer to the vices of this market to fast fashion alone: the dominance and control of this industry is now in the hands of ultra fast fashion. The industry giant in question is a renowned Chinese behemoth, which enjoys extreme notoriety mainly due to social media and affordable prices. It is from the founder’s idea of “making beauty accessible to all” that the idea of inordinate and continuous buying is propagated, the basis of our buying without having a real need to satisfy.
Fast fashion is a blatant symptom of a social disease related to an inherent acceleration inherent to us, inherited from a century of innovation, speed and frenzied speeding up of processes (see also: The Right to Slowness).
The Recycling of Textile Fibres
It must be reiterated, we buy more than in the past, it is an incontrovertible fact. But we do not buy enough compared to what is produced, and this gap between supply and demand produces about 11 million tons of textile waste each year.
According to data published by the U.S. Environmental Protection Agency (EPA), only 14.7% of textile waste would be recycled. Underscoring the fragility of this system is the inverse percentage value of the above: to cut disposal costs, many companies decide to incinerate large quantities of their dead-stock or, put more simply, to incinerate unsold stock.
The only form of natural recycling is composting, which involves attempting to separate synthetic fibres from organic ones by exploiting the degradation process set in motion by fungi and bacteria, resulting in a fertiliser. Another fibre recycling technique is the mechanical separation of fibres, from which new loose fibres are recovered to form a new yarn.
Very often, the recycling of discarded textile fibres encounters major limitations related to the separation of multi-material textiles, and the impact this practice can generate.However, a potential sustainability balance would be in favour of recycling techniques such as pyrolysis rather than waste-to-energy or disposal in open-air landfills. In fact, pyrolysis allows for the polymerization of monomers separated by the breakdown of the fibre’s polymer structure, obtained by the thermal process.
In conclusion, at the top of the list of habits that call for a model that is as healthy and ethical as possible for the environment and the economy is the reduction of purchases: a radical paradigm shift that would teach people to buy only what they need, avoiding big wastes of energy and resources. Reduction is followed by repairing clothing, shoes and accessories, which could make fast fashion a thing of the past.

Graduated in Environmental Sciences and student of Environmental Humanities at Ca’ Foscari. Passionate about the environment, innovation and communication.

