Change starts with small daily actions, and making conscious purchases means encouraging a new eco economy. Circular Economy is about establishing a production process with a low environmental impact, following two simple steps: reusing raw materials and minimizing waste.
This new concept of production and consumption is based on three fundamental principles:
- Upstream reduction: all types of waste are avoided, including packaging and excess plastic
- Reuse: damaged objects and raw material are repaired and used again
- Recycling: a thorough waste separate collection is implemented
Here are 10 practical tips to support the circular economy and make informed purchases:
- Use your water bottle: avoiding plastic bottles in favor of refillable ones is a simple but effective gesture to help the planet
- Go shopping with your own totes: avoid using a thousand plastic bags
- Buy in bulk: reduce your carbon footprint and save
- Avoid disposable products
- Reduce food waste: only buy what you are sure to consume and stop wasting food
- Choose fruit and vegetables well: avoid out-of-season products: choose organic and local products, and consider buying from a local farmer
- Remember, second-hand is beautiful: fight Fast Fashion by looking for fashionable items in vintage and second-hand shops
- Do not throw away, repair: give objects a second life, repairing or recycling them in a creative way
- Save energy and water: use LED lamps and turn off the water while brushing your teeth
- Learn how to dispose of waste: get informed about waste collection and properly separate your garbage
Massimo has a BA degree in psychology (Unipd) and a MA in Web Marketing and Digital Communication (IUSVE). He’s currently working as a digital marketing consultant. He’s deeply interested in neuromarketing and sustainable development and firmly believes in the future of Atmosphera lab.
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